Crayon Data, with its headquarter in Singapore, is a prominent company that specializes in big data and artificial intelligence technology. Maya.ai is one of its personalization platforms that make customers' choices easier for the retailers and the customers.
It is an AI-led platform that helps to bridge the gap between enterprises, merchants, and customers' unique tastes. This platform can identify customer preferences through an algorithm that simplifies the customers' choices for enterprises over the years.
Maya.ai provides enterprises with a comprehensive suite of studios that help understand the customer's mindset. Enterprises that strive for innovation and evolution prefer using Maya.ai since it provides seamless personalization.
TLDR
Maya.ai, a personalization platform of Crayon Data, simplifies enterprise, merchant, and customers' choices through AI-led technology. It provides enterprises with comprehensive studios, such as Strategy Studio, Experience Studio, and Interaction Studio. These studios help companies deliver personalized content in real-time.
The choice API is Maya's backbone that helps create personalized and unified engagement experiences through taste matching scores. Enterprises can access it through TasteMatch, Search, and Recommendation, which are the building blocks of their customer preferences. The platform offers external data and algorithms that enrich the merchants' and customers' profiles.
Enterprises can use pre-built machine learning models to detect potential opportunities for merchants and customers and analyze their data. Maya.ai provides real-time tracking, allowing enterprises to track customer preferences and purchase intent to personalize offers and marketing campaigns. Since it engages customers through various channels, it helps enterprises create engaging multi-channel personalized campaigns.
Therefore, enterprises that desire innovation prefer using Maya.ai as it is flexible and can integrate with all digital marketing solutions.
Company Overview
Crayon Data, a leading artificial intelligence and big data company headquartered in Singapore, aims to simplify the world's choices. This mission is achieved through maya.ai, an AI-led personalization platform that bridges the gap between enterprises, merchants, and their customers' tastes.
The idea for maya.ai was conceived through a conversation between three entrepreneurs at an airport who recognized the overwhelming number of choices people face every day. This observation led to the development of an algorithm capable of identifying customer preferences. Over the past five years, maya.ai has evolved into a comprehensive suite of studios that help simplify choices for enterprises and their customers.
Maya.ai has received accolades from global platforms including Gartner, TiEcon, CEBIT, IBM Watson, Intech50, OrangeFab, and Express IT Awards. Having onboarded over 125 million customers, maya.ai has become a must-have solution for enterprises that place innovation and evolution over legacy and incumbency, have the courage to stand up to digital disruptors, and believe in developing personal relationships with their customers.
Maya.ai enables enterprises to build personal and lasting relationships with their customers and is seen as a reliable partner that always has their backs. It is the modern digital representation of the enterprise's best friend.
Features
Real-time Omnichannel Personalization
Enterprise Studios
Maya's personalization platform provides three enterprise studios that help enterprises create personalized and relevant experiences for their customers. These studios include the Strategy Studio, the Experience Studio, and the Interaction Studio. With these studios, enterprises can deliver personalized content via emails, mobile push notifications, SMS, social media, digital ads, and websites in real-time.
This omnichannel personalization helps enterprises establish a strong connection with their customers and convert prospects into customers.
Choice API
The Choice API is the backbone of Maya's personalization platform. It provides TasteMatch scores between customers and any product or service, based on the individual's unique taste.
Enterprises can use the Choice API to deliver consistent, unified engagement experiences to all their customers. It has multiple ways to support its capabilities, including TasteCollection, TasteMatch, Search, and Recommendation.
The Choice API enables enterprises to offer contextually relevant recommendations to customers, enrich merchant and customer profiles, and create bespoke digital experiences. Maya's personalization platform is built on an API-first principle assuring easy integration and flexibility with existing digital marketing solutions.
Channels Supported
Maya's personalization platform seamlessly engages customers through all assets and channels. These supported channels include e-commerce sites, social media, mobile apps, Point-of-Sales systems, email, and chatbots.
The platform enables enterprises to personalize contextually relevant recommendations for every customer, creating an exceptional omnichannel customer experience. This integration with multiple channels also allows enterprises to engage customers in real-time, creating personalized campaigns guaranteeing impact.
Enrich Merchant and Customer Profiles
Pre-built ML Models
Maya's personalization platform provides pre-built machine learning models that help enterprises analyze and profile merchants, offers, and customers. These models help enterprises identify trends, tastes, preferences and optimize their portfolio and offer management, and detect potential unknown opportunities for merchants and customers.
The pre-built ML models include segmentation models, recommendation models, similarity models, and uplift models, among others. Enterprises can use these models to enhance their enterprise data and improve their digital marketing strategy.
External Data and Algorithms
The Maya's personalization platform is enriched by enabling enterprises to ingest structured and unstructured data from external and internal sources. These sources are constantly refreshed to ensure that the database stays updated with the most current and relevant information. Maya's personalization platform comes with algorithms from its global merchant repository to help align with industry standards and adhere to governance standards.
Real-time Tracking
The Maya's personalization platform allows real-time tracking, enabling enterprises to track customer preferences and their purchase intent. The platform provides customer behavior insights, activity tracking, and performance metrics, among others. These insights help enterprises create campaigns that guarantee impact, personalize offers that meet customer needs, and establish personal connections with customers.
Bespoke Digital Experiences
Digital Experience Studio
The Digital Experience Studio enables enterprises to create bespoke digital experiences for their customers. With this studio, enterprises can build responsive websites and mobile apps designed to provide customers with personalized digital experiences. It provides a drag-and-drop editor that enables enterprises to design and customize templates to fit their brand's look and feel.
Additionally, the studio integrates seamlessly with other enterprise platforms such as sales and marketing automation, data analytics, and customer relationship management. The Digital Experience Studio also provides code editor integration for advanced users to customize their digital experiences further.
Personalized Contextually Relevant Recommendations
Maya's personalization platform enables enterprises to personalize contextually relevant recommendations for their customers. These recommendations are based on analyzed customer data and real-time tracking providing information about the customers' unique preferences and needs.
Enterprises can use this information to provide customers with personalized recommendations that they'll love. Such personalized recommendations are essential in creating an exceptional customer experience, establishing loyalty, and improving customer retention.
Multi-Channel Engagement
The Maya's personalization platform enables enterprises to engage customers across multiple channels. This feature allows personalized campaigns to be delivered through e-commerce sites, mobile apps, social media, chatbots, and email, among many more. By providing multi-channel engagement, enterprises can interact and communicate with their customers in real-time, creating a personalized approach that delivers value and enhances customer satisfaction.
Uncover Opportunities for Merchants
In-depth Merchant Intelligence
Maya's personalization platform provides enterprises with merchant intelligence to help them uncover opportunities for merchants. By analyzing merchant data, enterprises can identify merchant trends, preferences, and customer behavior to create bespoke campaigns that guarantee impact. In-depth merchant intelligence also provides enterprises with insights on which offers to manage and optimize their portfolio effectively.
Customized Offer Management
Maya's personalization platform enables enterprises to customize offer management. By creating contextually relevant offers, enterprises can increase conversions, customer loyalty, and profitability. This feature allows enterprises to identify the right merchant and offers for specific customers, segment their database, and manage offers more effectively.
Personalized Omni-Channel Campaigns
Maya's personalization platform enables enterprises to deliver personalized omni-channel campaigns. By creating campaigns that engage customers across multiple channels, enterprises can create a personalized approach that improves customer satisfaction and loyalty. Personalized omni-channel campaigns enable enterprises to deliver contextually relevant offers based on analyzed customer data, resulting in higher conversion and retention rates.
